Postfeminist possibilities: unpacking the paradoxical performances of heterosexualized femininity in club spaces

Abstract

One of the ways in which the heterosexualization of women's bodies is made apparent is through the blatant promotion of Ladies' Night at night clubs. These are typically weekly events, of which women are granted complimentary entry by club operators. Ladies' Night is thus popularly construed as a time and space in which men can gain access to many ‘heterosexy’ female bodies. The deliberate deployment of specific kinds of (post)feminine bodies and subjectivities—slim, savvy, and sassy—in club promotional material is often couched in discourses that highlight female expression, consumption, and autonomy. Such a celebratory rhetoric of women as empowered actors seems to suggest that traditional gendered expectations of women as self-reserved, timid and vulnerable to sexual aggression are archaic and are no longer valid. In light of this, I investigate how women negotiate a postfeminist terrain within the context of Singapore's night clubbing scene. By employing qualitative methods such as in-depth interviews, ethnographic work, and discourse analysis, I argue that clubs are paradoxical spaces for performing gendered and (hetero)sexualized selves that vacillate between affirming and subverting heteropatriarchal regimes. In so doing, this paper hopes to contribute to the scholarship on feminist geography by bringing recent debates on postfeminism into a productive conversation with the literature on (hetero)sexuality and space.