Abstract
The content of online media was analyzed for citations of the content that was primarily broadcast during the national news marathon. The analysis allows us to trace the popularity of the news marathon in the second year of the large-scale war among information resources as a primary source of important news and theses of fundamental social importance. The importance of the study is due to the decline in the ratings of the only news marathon among Ukrainians. According to the Kyiv International Institute of Sociology, as of December 2023, only 43 % of respondents trusted it [3]. Quoting a media outlet among media outlets allows the media outlet to increase its popularity, reach, and build a loyal audience, given the uniqueness of the news. In today’s world, where telegram channels are beginning to dominate the media landscape of Ukraine, it is the uniqueness of the news that becomes the reason for quoting that allows the media to remain in demand in the market. This also applies to the news marathon. The News Marathon, which is a national product and is managed by the state, has a large number of tools to be the first to receive exclusive comments from government officials, which is an official source of information. Therefore, it is a resource that other media can refer to as a verified primary source. The analysis of the data obtained gives a general understanding of the importance of the marathon and its involvement in the overall information picture of the country
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