Postdecisional preference for decision-relevant information as a function of the competence of its source and the degree of familiarity with this information

Abstract

Three experiments are reported concerning the determinants of postdecisional preferences for decision-relevant information. Two factors were considered: the competence of the source of the information and the degree of prior familiarity with the contents of the information. The first two experiments showed that the competence of the source of decision-supporting information affected the desirability of reading both types of information, whereas the competence of the source of decision-opposing information had very little effect on the desirability of reading either type. In the third experiment, the effects of giving subjects access to prior information supporting or opposing their view on their preferences for further information were investigated under conditions in which the number of choices of this later information were either limited or unlimited. The effects of prior information on choices of decision-supporting information were identical regardless of whether the total amount of information available was limited or unlimited: Less decision-supporting information was chosen when subjects had previously been exposed to decision-supporting information than when they had not, and this difference was greater when they had not previously been exposed to decision-opposing information. However, the choices of decision-opposing information under unlimited choice conditions increased with the amount of decision-supporting information previously read, but decreased with the amount of decision-opposing information previously read. The processes that underlie the choices of information under conditions in which several types are available are discussed.