Abstract
"The paper discusses the development of tourism during the Belle Époque in Europe, especially in the Austrian (Austro-Hungarian) Empire, in connection to postcards, a postal product specific to the period. The analysis of the images on the postcards that circulated during the era in question leads to the identification of actual “brands” of the cities and regions of the Empire. Those “brands” are iconic images that the general public and visitors in particular automatically associated with the depicted places. The present paper discusses the cases of Vienna and Budapest, the two capitals of the Austro-Hungarian Empire, as well as the cases of cities like Bratislava, Cluj and Salzburg, spa resorts, places on the Adriatic Riviera, tourist places in Semmering and the Tatra Mountains, and those in the region of Tyrol. Keywords: History of tourism, postcards, visual history, 1900, Austro-Hungary "
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