Abstract
Abstract: The pandemic COVID-19 has significantly impacted consumer behaviour, with many people turning to online shopping and delivery services in order to avoid in-person interactions. As a result, there has been a surge in demand for food delivery services, which has led to the rise of cloud kitchens. The aim of this paper is to carry out an empirical investigation and examine elements that influence the purchase decision of generation X, Y, and Z with regards to cloud kitchens. Overall valid data of 358 responses were collected from the customers who are in practice of ordering food for home. Further data was analysed using SPSS(v26). The research provides insights that can be helpful on development of new business models, technologies, and best practices that can help restaurant owners navigate changing landscape of industry. The current findings might be useful for the restaurant owners as they may channelize efforts according to result implied in the study
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