Post Pandemic Opportunities: Sustainable Development of Agriculture Industry Through Digital Transformation in Indonesia

Abstract

This study aimed to understand the challenges and opportunities of digital transformation in the agricultural industry in Indonesia. A qualitative exploratory design approach was employed, using semi-structured interviews with participants from various backgrounds, including government officials, agricultural companies, and academics. Thematic analysis, SWOT analysis and PESTLE analysis were used to analyze the data collected. The study found that digital and technology transformation is important for the sustainable development of the industry. However, there are several challenges that need to be addressed such as irregular demand, availability of raw materials, expenses related to digitalization, need for employee education and understanding of the company’s goals, and old production tools. On the other hand, the study also found that there are several opportunities for the agriculture industry in Indonesia in relation to digital transformation and sustainable development such as increased demand for sustainable products, advancements in technology, potential partnerships and collaborations, and government initiatives and funding for sustainable development. The study recommends future research to focus on partnerships and the impact of government policies on sustainable development and highlights the importance of digital transformation for the sustainable development of the agriculture industry in Indonesia