Post-occupancy Evaluation of Yan’an Revolutionary Site from the visitors’ perspective based on multivariate statistical analysis

Abstract

Taking the Yan’an Revolutionary site as the research object, constructing an evaluation indexes system, collecting data onto the three nationally famous Yan’an Revolutionary sites in Zaoyuan, Yangjialing and Wangjiaping, and using multivariate statistical analysis methods of post-use evaluation research. Factor analysis proves that the Yan’an Revolutionary Site Exhibition and Evaluation System is basically correct. One-way ANOVA tests analysis shows that people of different ages have significant differences in the five indicators in supporting services, the four indicators in the environment, all the indicators for auxiliary display, and the four indicators displayed by the main body. In addition, the higher the educational background, the more significant the difference in the four indicators of supporting services. The results of random forest algorithm analysis of evaluation indicators and overall satisfaction in the Yan’an Revolutionary Site show that there are four out of eight indicators for supporting services; four out of ten indicators for main display; two out of five indicators for auxiliary display items; two of the seven indicators of environmental atmosphere, these indicators have a great impact on the overall satisfaction from visitors.