Abstract
The accepted Sustainable Development Goals aim at reorienting the tourism industry to sustainable tourism and enhancing post-industrial tourism. In this case, it is necessary to identify the statistically significant determinants which affect post-industrial tourism development. In this paper, we aim to analyse: (1) the impact of economic and environmental dimensions, and of digital marketing on supporting post-industrial tourism development and (2) the difference between attitude to post-industrial tourism on the gender, age, and education dimensions and digital channels on post-industrial tourism development. The data was collected from questioning 2334 respondents during April–November 2020. The study applied the following methods: frequencies, percentages, t-test, and one-way ANOVA and multiple regression analysis. The findings confirmed the statistically significant impact of the economic and environmental dimensions, as well as digital marketing on post-industrial tourism development. The results of the analysis justified that digital marketing was a catalysator of post-industrial tourism development. In addition, the findings confirmed that there is no difference in attitudes towards post-industrial tourism with respect to the dimensions of age, gender, and education.
Highlights
Tourism is one of the catalysts of the EU regional development, of the less developed regions and areas with declining industries
The paper is structured as follows: In Section 2, we present a literature review and bibliometric analysis of the current publications on tourism development with the purpose to identify the core determinants of post-industrial tourism development; in Section 3, we explain the methodology applied to test the research hypothesis; in Section 4, we describe the core findings of the research; and in Section 5, we discuss the research findings and conclude with recommendations
The tourism industry is one of the rapidly growing industries which generates more than 4% of the GDP in the world
Summary
Tourism is one of the catalysts of the EU regional development, of the less developed regions and areas with declining industries. Globalisation and industrial revolutions provoked an increase in competitiveness in the market, which has required changing business model paradigms. Not all industrial companies were ready for such transformations, and they became bankrupt. The industrial regions turned into depressed areas. In this case, reorientation of developing these regions into cities with post-industrial heritage helped to recover their economic growth. Development of the tourism industry creates new workplaces, generates local trade opportunities, and attracts additional financial and intellectual capital to the region, etc
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