Abstract
This article outlines six areas of research that would help Canada’s social purpose sector recover and move forward from the COVID-19 pandemic. First, the sector needs big picture thinking about its role in a post-pandemic world. Second, it needs research on the needs currently being met—or left unmet—by social purpose organizations. Third, it needs research that helps social purpose organizations measure and communicate their value and impact. Fourth, researchers could examine the sector’s advocacy efforts during the pandemic and the results of these efforts. Fifth, there is a need for research on the larger ecosystem in which social purpose organizations operate. Finally, the pandemic presents an opportunity to study how different organizations responded to a crisis and to learn from their experiences.
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