Possibilities of Developing Thematic Tourism Related with Digital Nomads in the Island of Crete, Greece

Abstract

The attraction of digital nomads is an important challenge for several tourism destinations worldwide. The island of Crete, Greece, is a popular tourist destination for summer holidays visited by mil. of tourists every year. The possibility of attracting digital nomads in Crete, which has many amenities and desirable features, has been investigated. Although several famous tourism destinations worldwide have developed appropriate policies to attract digital nomads, the island of Crete has not been active on this issue. The current research aims to examine Crete’s strengths and advantages for attracting digital nomads to fulfill their expectations and desires. The island has developed many types of thematic tourism according to the preferences of different tourist’ segments, differentiating its tourism product, which is currently based on mass tourism. It also has all the characteristics favorable to digital nomads, indicating that the island can be an ideal place for them to visit, work, and enjoy. It has been found that the presence of digital nomads in Crete will have many social, economic, and environmental benefits on the island. The current work can be useful to local authorities and the tourism industry, who should develop the appropriate policies, incentives, and tools to attract the growing number of digital nomads in Crete.