Abstract
This study aims to examine and analyze student shopping motivation and lifestyle on positive emotions. The research design uses quantitative descriptive using primary data in the form of answers to questionnaires from respondents and then analyzed. The research sample was active students at Muria Kudus University in the Management Study Program, totaling 248 respondents. The results of the study explain that the increase in students' positive emotions for shopping using online applications (e-commerce shopee) increases because of the role of shopping motivation and because of lifestyle factors. This is due to the flexibility and speed of the vendor managing the e-commerce shoppe which is very professional, but there are research findings which explain that the negative impact is addiction to shopping through e-commerce applications making students socialize less with the environment around the campus because most activities are carried out online.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
