Abstract
Under the background of “mass entrepreneurship and innovation,” entrepreneurship and innovation for college students not only alleviates the current social employment pressure but also sets off the upsurge of their entrepreneurship. It is a significant field to research the entrepreneurial intention of undergraduates as potential entrepreneurs, which covers the study of entrepreneurial intention from the perspective of personal traits and entrepreneurial cognition. This article studies entrepreneurial intention from two aspects: irrational positive emotions and rational entrepreneurial cognition, which aims to reveal the mechanism of positive emotions and entrepreneurial cognition on entrepreneurial intention. After investigating 288 college students participating in entrepreneurial competitions, establishing structural equations, and using SmartPLS software for data analysis, the research result showed that positive emotions significantly positively impact the three scripts of entrepreneurial cognition: arrangement scripts, willing scripts, and ability scripts. The arrangement, willing, and ability scripts positively influence entrepreneurial intention, while positive emotions do not affect entrepreneurial intention. Arrangement scripts and ability scripts have a full mediating effect between positive emotions and entrepreneurial intention. Based on these findings, we provide suggestions for the government and society, schools, and individual students on innovation and entrepreneurship.
Highlights
In September 2014, Premier Li Keqiang put forward the concept of “Mass entrepreneurship and innovation.” Since China has set off a new wave of “Mass entrepreneurship” and “Grass-root entrepreneurship” from top to bottom, forming a unique situation of “Mass innovation” and “Everyone innovation.” Youth is the leading force in entrepreneurship, and the Chinese government actively encourages college students to innovate and start their businesses.In August 2012, the Ministry of Education of China formulated the “Basic Requirements for Entrepreneurship Education in General Undergraduate Schools (Trial),” colleges and universities required to offer a separate compulsory course of “Entrepreneurship Fundamentals” for all Emotions, Cognition, and Entrepreneurial Intention students to teach entrepreneurial knowledge, to exercise entrepreneurial capabilities, and cultivate an entrepreneurial spirit
The samples selected in this study need to meet the following three conditions: (1) Potential entrepreneurs, who have not started their business in a real business environment, but are likely to do so in the future
By establishing a structural equation model, it is initially assumed that irrational positive emotions and rational entrepreneurial cognition affect entrepreneurial intention together and that rational entrepreneurial cognition has a mediating effect between irrational positive emotions and entrepreneurial intention
Summary
In September 2014, Premier Li Keqiang put forward the concept of “Mass entrepreneurship and innovation.” Since China has set off a new wave of “Mass entrepreneurship” and “Grass-root entrepreneurship” from top to bottom, forming a unique situation of “Mass innovation” and “Everyone innovation.” Youth is the leading force in entrepreneurship, and the Chinese government actively encourages college students to innovate and start their businesses.In August 2012, the Ministry of Education of China formulated the “Basic Requirements for Entrepreneurship Education in General Undergraduate Schools (Trial),” colleges and universities required to offer a separate compulsory course of “Entrepreneurship Fundamentals” for all Emotions, Cognition, and Entrepreneurial Intention students to teach entrepreneurial knowledge, to exercise entrepreneurial capabilities, and cultivate an entrepreneurial spirit. China has set off a new wave of “Mass entrepreneurship” and “Grass-root entrepreneurship” from top to bottom, forming a unique situation of “Mass innovation” and “Everyone innovation.”. Youth is the leading force in entrepreneurship, and the Chinese government actively encourages college students to innovate and start their businesses. In August 2012, the Ministry of Education of China formulated the “Basic Requirements for Entrepreneurship Education in General Undergraduate Schools (Trial),” colleges and universities required to offer a separate compulsory course of “Entrepreneurship Fundamentals” for all Emotions, Cognition, and Entrepreneurial Intention students to teach entrepreneurial knowledge, to exercise entrepreneurial capabilities, and cultivate an entrepreneurial spirit. The government encourages college students to start their businesses efficiently, the actual ratio of college students’ entrepreneurship is still low
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