Positive communication as adaptation technology for migrants and kandas in Kazakhstan: aspects of intercultural integration

Abstract

Studying the aspects of kandas adaptation implies active intercultural integration, based on which the process of involvement in socio-political processes of the “new homeland” or “absorption” by a new society and culture can be more comfortable and fruitful. Purpose of the study is to describe new resources of positive communication, through which information technologies are able to create a qualitative motivation for the involvement of kandas in socio-cultural processes of information exchange and joint actions. Authors substantiate the idea of ​​"transformational media technologies", that are capable of constructing positive experiences, focusing on integrative forms of communication, not on a separate model of the media world. With this approach, media are able to broadcast positive messages, a set of experiential possibilities that are incentives, designed to evoke emotional and cognitive involvement in the developed experience. Authors also come to understanding that positive communication is largely in demand by the host society, which has not formed an unambiguous judgment on the topic of repatriates, and therefore broadcasts a “variegated” and polar idea of ​​the value of “new citizens”. Emotional and epistemological possibilities. Positive communication is important to use when developing algorithms for presenting information about kandas in media. The results of the study revealed the percentage of destabilizing emotional factors, the effects of influencing the topic of kandas, based on stereotypes and "foreign" impressions, resonant negative and positive flows. An attempt has also been made to describe informational reasons, identified pathologies and media tools for identifying the quality of personal experience and the coherence of collective intentions and interactions. The results of the study made it possible to identify the percentage of destabilizing emotional factors and audience reactions to the topic of kandas, based on stereotypes and "others" opinion, as well as the ratio of negative and positive flows. An attempt was also made to describe newsworthy events, specific strategies and media tools for improving the quality of personal experience and coherence of collective intentions and network interactions. Keywords: kandas, positive communication, cross cultural processes, media, immigrants, socio-psychological adaptation.