Abstract
Drawing on research in positive psychology, this review examines emerging research on positive communication and proposes a new organizing conceptual framework using hierarchies of human needs. The conceptual framework draws on psychological and economic models of human needs to frame positive communication as message processes that facilitate human needs-satisfaction as contrasted to the dark side of communication as message processes that inhibit needs-satisfaction. The proposed conceptual framework expands the study of positive communication by calling attention to its vital role in assisting individuals, groups, and organizations to reach the heights of their potentialities. An agenda for future positive communication research is offered.
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