Abstract
The current study aims to (a) find out the quadrant position of PT Guten Inc's based on the results of SWOT analysis (b) find out the proper positioning strategy to be applied by PT Guten Inc based on the results of SWOT analysis. The research was conducted by using a quantitative approach with data collection techniques are through direct observation, interviews, questionnaires and literature studies. The analysis was based on internal and external environmental factors which influences decision making of corporate strategy. Data processing applied IFAS & EFAS matrix and SWOT matrix. Result of IFAS matrix was 3.29 and EFAS matrix was 3.19, which means that PT Guten.Inc is positioned at cell II in SWOT matrix so that strategy can be done is aggressive strategy. Results of SWOT matrix analysis shows that it was in quadrant II with SO (Stregth-Opprtunity) strategy of the aggressive strategy that can be applied which means that PT Guten Inc can take advantage of opportunities with maximum strength
Highlights
Organizations or companies are founded based on one strong reason, that is to achieve its goals
Weaknesses, opportunities and threats, data analysis continued to determining the item values for internal factors and external factors which produce values data as shown in table 6 and table 7 as follows: Table 6
SWOT diagram (Strength, Weakness, Opportunity, Threats) Based on PT Guten.Inc's internal factor strategy (IFAS) rating value of 3.29 which indicates the strength of the internal factors owned by the company and the external factor strategy (EFAS) rating value of PT Guten.Inc of 3.19 which shows the strength of external factors owned by the company, a SWOT diagram can be prepared
Summary
Organizations or companies are founded based on one strong reason, that is to achieve its goals. Organizational strategic positioning is something that differentiates organizations from one another which contain values recognized by market as stated by Hidayat et al, (2015) that organizational position is usually seen from characteristics of organization and it can be seen from the output of product or service produced by organization or company This statement is in line with Porter, (1996) the formulation of strategy in a company will lead to most appropriate strategic decision making for company in accordance with the analysis performed before and becomes valid information which will be used as a basis for company in determining the right alternative strategy. Results of the questionnaire were used as main data in calculating the IFAS and EFAS matrices and determining SWOT quadrant (Sugiyono, 2015)
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