Abstract
Associated with the new government program announced in October 2013, Sharia Tourism. This study was conducted to analyze how much the tourism industry can flourish once sharia determine appropriate marketing development for Hotel Sofyan Betawi, which became one of the pioneers of sharia tourism in Indonesia. Since 1996 Sofyan Betawi Hotel had changed the concept of conventional management into the management of sharia. Although since 1996, the company's revenue management implementations always up and said to be quite good, but until now stand, consumers of Hotel Sofyan Betawi is not yet fully know that the hotel management company under the auspices of sharia management. In addition, many consumers and communities who do not understand the meaning and essence of sharia in its application to business and management that is often misinterpreted.The preparation of the marketing plan, aims to continue the growth of existing products and develop the marketing area of sharia products provided by the company, came to the fore a clear targetKeywords: Tourism Sharia, Sharia Hotel, Business Sharia, Sharia Marketing, Marketing Plan, Environmental Analysis.
Highlights
Abstract:Associated with the new government program announced in October 2013, Sharia Tourism
This study was conducted to analyze how much the tourism industry can flourish once sharia determine appropriate marketing development for Hotel Sofyan Betawi, which became one of the pioneers of sharia tourism in Indonesia
Since 1996 Sofyan Betawi Hotel had changed the concept of conventional management into the management of sharia
Summary
Sumber: UNWTO, Juni 2013 Malaysia dan Turki bisa menduduki posisi 6 dan 10 karena menerapkan pariwisata syariah (Sofyan, 2011) yang dimana pariwisata syariah ini adalah konsep yang sedang dibidik oleh segmen pariwisata dari berbagai negara. Di Indonesia, sudah banyak makanan dan minuman halal, lalu industri syariah ini berkembang tingkat perbankan dan gaya hidup (lifestyle) muncul pula generasi-generasi hijabers yang muncul akibat gaya hidup syariah.McKinsey (2008) menyatakan bahwa perbankan syariah adalah suatu fenomena secara global perkembangannya rata-rata 15-20 % secara periodik (Muhamad, Melewar, & Alwi, 2012). Tingginya permintaan terhadap produk-produk syariah di Eropa dan negara barat juga disebut-sebut menjadi salah satu fenomena perbankan syariah yang mempengaruhi gaya hidup manusia modern, selain itu Maveroon (2009) mengatakan juga bahwa sharia finacial mungkin juga bisa menjadi solusi bagi krisis global (Muhamad, Melewar, & Alwi, 2012). Sumber: Crescenting & DinarStandard, 2012 Riset ini didasarkan pada gaya belanja kaum muslim di 47 Negara yang mencapai angka US$ 126 Miliar pada tahun 2011 diluar ibadah haji dan umroh. Berikut adalah perbedaan konsep pariwisata syariah dengan konsep pariwisata lainnya: Tabel 1.2 Perbedaan Pariwisata Syariah dengan Pariwisata lainnya
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
