Positioning of University North for the contemporary labour market

Abstract

The positioning of higher education institutions, taking into consideration social developments as well as changes in education, is essential to the development and growth of an education and knowledge-based economy. The dynamics of modern economy and the scientific and technological revolution have created a complex environment and imposed a continuous need for adaptation and innovation in the field of education and knowledge. The education system, as the primary driving force of growth, needs to continuously review its own efficiency and competitiveness. The aim of the paper is to underline the position of University North in the current higher education landscape in Croatia as a thriving and successful university which is setting the bar and creating new values and expectations to meet the challenges and opportunities of the current labour market. The strategic concept pursued by University North is learning-oriented teaching, which is responsive to changes in the environment, new student needs, new occupational profiles, new partners, market demands and the very factors that drive students to learn. To do this successfully, the University has to adopt the latest advancements in technology for learning, and introduce new undergraduate, graduate and post-graduate study programmes. The paper lists new study programmes that meet the student as well as labour market needs. University North occupies a distinctive position in the market owing to its innovative study programmes and active learning.