Positioning of SMEs and entrepreneurial businessesthrough Digital marketing and Social networks

Abstract

This scientific article is developed with the objective of analyzing the importance of the use of digital marketing and social networks as a strategy for the positioning of SMEs and obtaining success in business entrepreneurship, for which a documentary methodology is used of the descriptive type with non-experimental design and inductive method. One of the primary conclusions drawn is that corporations are now using technology as a tool to respond to customer wants, strengthening their brands and market positions as a result of the social distance used to limit the epidemic brought on by COVID-19.