Abstract
Ecotourism attractions in this study include: (1) Bali Marine Park, (2) Bali Elephant Safari Park, (3) Bali Barat (West Bali) National Park, (4) Bali Butterfly Park, (5) Bali Reptile Park, (6) Sangeh Monkey Forest, (7) Ubud Botanic Garden, and (8) Bali Botanic Garden based on the attributes of “facility, attractiveness, accessibility, and service”. This study utilized quantitative method, specifically exploratory research method and conclusive research method based on previous research and existing theories, in order to achieve the research objectvies with the goal to generate new findings. Based on multidimensional scaling analysis, the perception of Bali Botanic Garden is similar to that of Sangeh Monkey Forest and Bali Barat National Park. While not in the same category as Bali Botanic Garden, the similarity coordinate of Ubud Botanic Garden is so close that it is a considerable competitor to Bali Botanic Garden. The ecotourism attractions perceived to have similarities are Bali Butterfly Park and Ubud Botanic Garden. Another grouping based on similarity are Bali Marine Park and Bali Elephant Safari Park, whose similarity coordinates are quite distant from the other ecotourism attractions.
Highlights
BackgroundThe role of tourism for economic development in the province of Bali has shown an increasing trend from year to year
According to Pitana and Gayatri (2005), the role of tourism can be seen from its contribution to employment and regional Gross Domestic Product (GDP)
Perception is expected to form from direct observations by visitors or consumers on the attributes of Bali Botanic Garden, among other ecotourism destinations in Bali, which will provide positioning information for these ecotourism attractions and provide a general description on the positioning of similar ecotourism attractions in Bali
Summary
The role of tourism for economic development in the province of Bali has shown an increasing trend from year to year. The site, located in Central Bali at Kutuh Kaja village near the renowned art center of Ubud, on the banks of a river gorge, is held on a 30-year lease from the local village It has a botanical collection of local and exotic species and a range of Theme Gardens: a great fountain, a fern garden, a chocolate garden, a heliconia grove hill, fragrant floors, a meditation court, a bamboo grove, a water lily pond, a rain forest observation post, a bromeliad garden and an alang-alang trail Direct perception can be further differentiated based on its source into three types of perception: (1) first is the perception of a product derived from indicators that directly relate to a given product These indicators include, for example, how large are the crowds visiting a shopping center or the number of certain products circulating in public. Perception is expected to form from direct observations by visitors or consumers on the attributes of Bali Botanic Garden, among other ecotourism destinations in Bali, which will provide positioning information for these ecotourism attractions and provide a general description on the positioning of similar ecotourism attractions in Bali
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