Abstract
This paper examines the changing position of Polish Ocean Lines (POL) container shipping activities in the North Atlantic, in the light of social, political and economic changes occurring in Poland. An analysis is made of alternative ways of assessing company position—ranging from the qualitative to the quantitative—and that of a qualitative framework approach is selected. Application of this framework using POL as a case study provides an indication of positional change between 1988 and 1993 reflecting the period of major change in Eastern Europe.
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