Abstract
A long-held belief in the US is that children need different types of food than adults do. Now ingrained in American culture, the concept of children's food, or a kids’ menu, began more than a century ago when the hospitality, agriculture, and food industries promoted this new social norm to generate revenue. Today, the modern food industry continues to perpetuate demand and explicitly names food for children kids’ food as demonstrated by the title of the Global Kids’ Food and Beverage Products and Marketing for Preschoolers, Younger Kids, and Tweens1 market report.
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