Abstract
The present study offers a situational analysis of the positions of the tourist destination Bulgaria in the world ranking of 140 tourist destinations according to the "Travel and Tourism Competitiveness Index" calculations in the report of the World Economic Forum – Davos for 20192. The strengths and weaknesses of the competitiveness of destination Bulgaria are evaluated according to the values of the individual indices, calculated using a scale from 1 - weakest to 7 - strongest position, in relation to Europe and destinations from the Balkan Peninsula due to the influence they have on the development of tourism in the country. Guidelines for positive change are being formulated.
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