Abstract
This article shows the results of the research conducted to a group of people invited to the SingleTrack bicycle workshop, in order to detect the current status of the brand positioning in the Quirinal neighborhood in the city of Bogota through the data collection instrument of an interview conducted directly to 7 previously selected customers; and from the analysis of the results, identify challenges and opportunities to determine and create a positioning strategy that manages to consolidate the brand in the town of Teusaquillo for the year 2024. SingleTrack is a brand located in the Quirinal neighborhood of the city of Bogota, offering maintenance services, enlistment, pre-enlistment, depinning, washing and sale of accessories for all types of bicycles.
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