POS-985 TWEETORIALS AS A NOVEL WAY TO INCREASE AUDIENCE ENGAGEMENT AND PROMOTE ACADEMIC ACTIVITIES

Abstract

Social media (SoMe) based medical education has rapidly evolved and continues to revolutionise the dissemination of medical information. The International Society of Nephrology (ISN) has kept abreast with these innovations using many tools including Twitter, to globally engage SoMe users and promote nephrology education through its @ISNeducation SoMe team. As part of this initiative the ISN embraced tweetorials, as a novel means to promote ISN webinars in Feb 2021. Tweetorials are a “collection of threaded tweets aimed at teaching users who engage with them”and have been increasingly popular amongst the SoMe community.