Portuguese College Students’ Perceptions About the Social Sexual Double Standard: Developing a Comprehensive Model for the Social SDS

Abstract

Research on the sexual double standard (SDS) indicates its maintenance among college students, despite some attenuation and the emergence of alternative standards. Results show some inconsistencies, however, which highlight conceptual and methodological weaknesses that limit conclusions about the existence and expression of the SDS. One response entails distinguishing personal acceptance of the SDS from its social existence; maintenance of the SDS may reside in the latter, as there is some evidence for a decline in personal but not in social SDS. We aimed to analyse Portuguese college students’ perceptions about the social SDS and to develop a comprehensive model for it. Four male (n = 30) and four female (n = 17) focus groups were conducted with data analysis framed by Grounded Theory. The social SDS emerged especially with regard to casual sex and multiple partners, legitimized by the accepted/recognized existence of sexual gender roles and stereotypes. It is maintained through conformity with SDS and gender prescriptions in order to prove/protect femininity, masculinity and sexual reputation. The process reduces sexual autonomy and has drawbacks for sexual health and wellbeing. Our comprehensive model can inform deconstructive strategies to promote egalitarian, liberal, and positive sexual experiences.