Abstract
This research aims to measure the Portrayal of the leading Pakistani Print Media pertaining to the image of Punjab Emergency Service (Rescue 1122) in view of the public opinion. This research paper also analyzes the image of aforesaid emergency service and may further show concern of elite Pakistani Urdu Media including Daily “Nawaiwaqt” and Daily “Express” regarding Rescue 1122, Punjab. The researchers have adopted Content Analysis as a quantitative research methodology. The data was collected through coding sheet from 2011–12. The data was analysed through Special Package for Social Science to ensure possible objectivity in the findings of the research and to minimize any type of ambiguity. The results have endorsed that the Pakistani Urdu Media has positively portrayed Rescue 1122. The findings of this research project have further endorsed that the chosen Urdu newspapers have given positive and neutral press coverage regarding Punjab Emergency Service as compared to negative news coverage. In short, the news coverage of both Urdu newspapers “Nawaiwaqt” and “Express” have shown Pakistani leading Urdu Media has positive tendency towards image and the role of emergency services delivery of the said Emergency Service in Punjab-Pakistan. Similarly, the findings of the study also strengthened the thesis that assumed as Daily Express gives more positive coverage as compared to Nawaiwaqt. Both of the newspapers also gave more positive and neutral coverage to the news related to emergency service–Rescue 1122 –published on all pages said newspapers.
Highlights
IntroductionIntroduction and BackgroundEmergency Rescue; Medical and Fire Services usually play a pivotal role in materialising the concept of establishing safe communities in a civilised and developed society across the world
Introduction and BackgroundEmergency Rescue; Medical and Fire Services usually play a pivotal role in materialising the concept of establishing safe communities in a civilised and developed society across the world
After collecting the data and analyzing all the data including news releases/items about Punjab Emergency Service published in leading Pakistani newspapers, the researchers have collected several findings given in following fashion: 1. Daily Nawaiwaqt gave more neutral coverage to Punjab Emergency Service (Rescue 1122) in 2011, as compared to Daily Express
Summary
Introduction and BackgroundEmergency Rescue; Medical and Fire Services usually play a pivotal role in materialising the concept of establishing safe communities in a civilised and developed society across the world. Rizwan Naseer stated that the Punjab Emergency Service (Rescue 1122) was the largest emergency humanitarian service of Pakistan, spreading its infrastructure in all 36 districts of the Punjab province [2]. He further explored the same emergency service has ensured provision of basic right to timely emergency care to the citizens of Punjab; and through providing technical assistance for replication for the life-saving service to Khyber Pakhtunkhaw, Gilgit Baltistan and Azad Jammu and Kashmir of Pakistan
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
