PORTRAIT OF THE FREELANCE MARKET IN THE NEW ECONOMY OF KAZAKHSTAN

Abstract

The current global trends in the rapid development of information technology, in particular the development of Internet marketing, have led to the fact that the bulk of the active population has become independent of a permanent place of work. Flexible forms of employment have become more popular nowadays, as they have allowed the employee to work as efficiently as possible, realize their labor potential and maximize job satisfaction. Modern restrictions associated with the pandemic have further increased the relevance of remote work. The purpose of the article is to study the remote work market in Kazakhstan according to data for 2021, as well as to study self–employed independent freelance professionals as a relatively new layer of the labor market working remotely. To achieve this goal, the work reflects foreign research on the freelance market, analysis of the infrastructure of the Kazakh remote work market, determination of the main characteristics of independent specialists for 2021 based on the author's survey: socio-demographic characteristics, working hours, income level, motivation, etc. The authors used methods of comparative analysis, generalization and systematization in their work, a historical and logical method. As a result, the article presents a portrait of the Kazakhstani freelance market, highlights the main socio-economic parameters of the modern freelance market and suggests reasonable measures for the development of this phenomenon.