Abstract

Academy of Management ReviewVol. 38, No. 4 Book ReviewPortrait of an Entrepreneur: Vincent van Gogh, Steve Jobs, and the Entrepreneurial ImaginationJoep P. CornelissenJoep P. CornelissenVU University AmsterdamPublished Online:11 Oct 2013https://doi.org/10.5465/amr.2013.0068AboutSectionsView articleView Full TextPDF/EPUB ToolsDownload CitationsAdd to favoritesTrack Citations ShareShare onFacebookTwitterLinkedInRedditEmail View articleREFERENCES Alvarez S. , Barney J. B. 2013. Epistemology, opportunities, and entrepreneurship: Comments on Venkataraman et al. (2012) and Shane (2012). Academy of Management Review, 38: 154–157.Link , Google Scholar Bacharach S. B. 1989. Organizational theories: Some criteria for evaluation. Academy of Management Review, 14: 496–515.Link , Google Scholar Cobb E. 1959. The ecology of imagination in childhood. Daedalus, 88: 537–548. Google Scholar Cornelissen J. P. 2005. Beyond compare: Metaphor in organization theory. Academy of Management Review, 30: 751–764.Link , Google Scholar Cornelissen J. P. , Clarke J. S. 2010. Imagining and rationalizing opportunities: Inductive reasoning and the creation and justification of new ventures. Academy of Management Review, 35: 539–557.Link , Google Scholar Eckhardt J. T. , Shane S. A. 2013. Response to the commentaries: The individual-opportunity (IO) nexus integrates objective and subjective aspects of entrepreneurship. Academy of Management Review, 38: 160–163.Link , Google Scholar Garud R. , Giuliani A. P. 2013. A narrative perspective on entrepreneurial opportunities. Academy of Management Review, 38: 157–169.Link , Google Scholar Grégoire D. , Shepherd D. A. 2012. Technology market combinations and the identification of entrepreneurial opportunities: An investigation of the opportunity-individual nexus. Academy of Management Journal, 55: 539–557. Google Scholar Grégoire D. A. , Corbett A. C. , McMullen J. S. 2011. The cognitive perspective in entrepreneurship: An agenda for future research. Journal of Management Studies, 48: 1443–1477. Google Scholar Isaacson W. 2011. Steve Jobs. New York: Simon & Schuster. Google Scholar Kets de Vries M. F. R. 1977. The entrepreneurial personality: A person at the crossroads. Journal of Management Studies, 14: 34–57. Google Scholar Mitchell J. R. , Mitchell R. S. , Randolph-Seng B. In press. Handbook of entrepreneurial cognition. Cheltenham, UK: Edward Elgar. Google Scholar Monk R. 2007. Life without theory: Biography as an exemplar of philosophical understanding. Poetics Today, 28: 527–570. Google Scholar Mullins J. , Komisar R. 2010. A business plan? Or a journey to plan B? MIT Sloan Management Review, 51(3): 1–5. Google Scholar Naifeh S. , White Smith G. 2011. Van Gogh: The life. New York: Random House. Google Scholar Padgett J. F. , Powell W. W. 2012. The emergence of organizations and markets. Princeton, NJ: Princeton University Press. Google Scholar Venkataraman S. , Sarasvathy S. D. , Dew N. , Forster W. R. 2013. Of narratives and artifacts. Academy of Management Review, 38: 163–166.Link , Google ScholarFiguresReferencesRelatedDetails Vol. 38, No. 4 Permissions Metrics in the past 12 months History Published online 11 October 2013 Published in print 1 October 2013 Information© Academy of Management ReviewI thank Eva Boxenbaum, Robin Holt, Leo Jansen, Renate Meyer, Majken Schultz, Roy Suddaby, Christine Quinn Trank, Elco Van Burg, and seminar participants at Copenhagen Business School and the University of St. Gallen for their helpful feedback on the ideas presented in this essay.Download PDF

Highlights

  • Today, globalization and information technology make more imperative to build competitive strategies that to emphasize to one business from another

  • Gómez et al Experts and customers, in data analysis the Chi-square relationship between variables was used to generate a value proposition based on blue ocean strategy related value creation, and built a business model Canvas

  • The proposed strategic business model were compared with others models uses value stream maps

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Summary

MATERIAL Y MÉTODOS

En la figura 1 se presenta el plan de desarrollo de este trabajo. Figura 1.Diagrama de Flujo del trabajo realizado. Para esto se obtienen las variables clave para caracterizar el mercado de los productos forestales innovadores, se genera una propuesta de valor a partir de las variables obtenidas de la industria de productos forestales y se formula un modelo de negocios para el producto innovador. Finalmente se sistematiza un proceso estratégico de negocios para un producto innovador. La estrategia de océano azul y modelo Canvas se utilizan para la formulación del modelo de negocios del producto innovador con el propósito de desarrollar la idea de negocios a través de conceptos simples para su implementación

Entrevistas y Encuestas
Análisis de Datos
Estrategia de Océano Azul
Modelo de Negocios Canvas
RESULTADOS Y DISCUSIÓN
Costos fijos de información
Eliminación x
Modelo Canvas
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