Portrait and Expectations of Kediri City MSMEs at the Time and Post of Pandemic COVID-19

Abstract

The purpose of this study is to identify the impact of the Covid-19 pandemic on micro, small and medium enterprises (MSMEs) on 1) operations, 2) workforce policies, 3) income, 4) adaptation, 5) optimism, and 6) identification of needed empowerment facilities by MSMEs in post-pandemic. This study used primary data obtained by distributing research instruments to target respondents who represent the population. The population in this study were all MSMEs in Kediri City which were registered with the East Java Cooperative and SMEs Office, totalling 45,629 business units, with a sample of 500 respondents. Data were analyzed using descriptive statistical analysis which was used to determine the distribution of values from respondents' responses to the indicators used in the study. The results of this study are to present data on the portrait of MSMEs during the Covid 19 pandemic, MSME policies on implementing physical distancing, the factors faced by MSMEs during the pandemic. Adaptations made by MSMEs in the new normal period, facilitating the empowerment needed by MSMEs after the pandemic. Keywords: MSMEs, Portrait, Expectations, Optimism, Effort