Abstract
LIC of India is the leading insurance company in India. Life insurance is designed to protect life and to protect family against financial uncertainties that may result due to unfortunate demise or illness. It can also view as a comprehensive financial instrument, as a part of the financial planning offering savings & investment facilities along with cover against financial loss. By choosing the right policy as per the needs. We all have different financial needs and objectives. But life insurance plays a fundamental role in most of our plans for financial security. That's because of the variety of life insurance plans available and the many ways they can be customized to meet unique needs at different periods of our life. The present study is concerned with investment portfolio of life Insurance Company during the period 2017-20. The gist of this paper is to examine and explain different investment portfolio of the life insurance company. Moreover to find out how they follow the prevailing norms of investment guideline and to signify the deviation from investment norms. Therefore, it becomes relevant to discuss investment portfolio at the outset with the help of csome statistical test i.e. Chi-Square, percent, trend etc. KEY WORDS: Portfolio analysis, Life insurance, Investment guidelines, Customers.
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