Pornographic Materials and Commodity Theory

Abstract

In a 2 × 2 × 2 × 2 (age restriction vs. no age restriction × sex of subject × pornography vs. nonpornography × pre‐stimuli vs. post‐stimuli test) factorial design, 40 males and 40 females received an experimental booklet containing either pornographic or nonpornographic pictures. Prior to seeing the pictures, half of the subjects of each sex were informed that the photographs came from magazines for adults only (21 years old and over), while the other half received no such information. Subjects were asked to rate the desirability of the pictures as well as their liking of and desire to read and purchase such materials prior to viewing and after viewing the pictures. The results indicated that (a) subjects who were not given age restriction information rated the yet unseen pictures more desirable than subjects who received age restriction information; (b) subjects who were given age restriction information rated the already seen pictures more desirable than subjects who received no age restriction information; (c) males rated pornographic pictures more favorably than did females; (d) subjects in the age restriction information condition expected the yet unseen pictures to be more pornographic than subjects in the no age restriction information condition; and (e) subjects, after seeing the stimuli, rated nonpornographic pictures more desirable than pornographic pictures. There was no support for the hypothesis that the effect of age restriction is an anticipatory phenomenon. The data in part supported and in part conflicted with Fromkin and Brock's (1973) proposition that imposing restrictions on the sale or purchase of pornographic materials will make these materials more attractive and desirable than they would be if there were no restrictions on them.