Populist rhetoric of Polish political parties in 2014 EU elections. Analysis of television spots

Abstract

The topic of this article is the analysis of the political discourse of Polish parties taking part in European Parliament campaign in 2014. The subject of my research is populist discourse, which I believe is characteristic of every election campaign. All Polish political parties have been included in the research, not only the populist ones. In the research I used the method of content analysis, applied and developed in Poland by Irena Tetelowska and Walery Pisarek. At first, content analysis was applied to printed press research, later it was used in television broadcast studies. According to research, populist rhetoric is clearly a part of modern political tactics, winning voters. Using populist rhetoric is dependent on the political tactics. Research have not confirmed concern about populist parties, the most populist party received the smallest number of votes.