Populist orality in 21st Century latin american socialism: an analysis of political discourse

Abstract

This article offers a review and reflection on the new forms of orality and transmission of speeches in the context of 21st Century Socialism. It is highlighted that politicians use language daily through speeches in order to convince the recipient of their point of view, which has generated new forms of political organization in South American countries. The analysis focuses on the importance of political language in creating meanings and in the main political maneuvers, as well as the competition of political actors for the favors of the people in the civic scene. The relevance of discourse theory in understanding social relations and their transformation is highlighted, as well as the influence of populism on society's perception of media systems and their relationship with the "powers that be”. Additionally, the use of political marketing, its impact on the persuasion and manipulation of public opinion, and the influence of ancient rhetoric on contemporary politics are addressed. The technological-cultural struggle between alternative ways of perceiving and arguing reality is mentioned, highlighting the importance of understanding discourse in its textual, situational, and social practice dimensions. The article offers a comprehensive vision of populist orality in the context of 21st Century Socialism, highlighting its influence on politics, society, and the perception of reality in Latin America.