Populist Hyperpartisans?: The Interaction Between Partisan Media Exposure and Populism in the 2020 US Presidential Election

Abstract

ABSTRACT Aspects of our political world brought to the forefront in recent years include the impact of declining media trust and a surge of populist politicians around the globe. Highlighting those aspects, this study utilizes representative data from the American National Election Studies (ANES) collected during the 2020 US Presidential Election. We examine the relationship between use of different media (mainstream liberal, mainstream conservative, and hyper-conservative) and media trust as well as the moderating role of populist beliefs. Results found that hyper-conservative media use and anti-elitist populist beliefs are negatively associated with media trust while liberal media use is positively associated with media trust; mainstream conservative media use is unrelated to media trust when controlling for other media types and populist beliefs. This lack of a main effect for conservative media is clarified by examining the interaction with anti-elitist populism, which shows increased use of conservative media for individuals with low levels of populist beliefs is associated with increased media trust while the opposite is true for those high in populist beliefs.