Abstract
ABSTRACT This article investigates the Marcos golden age narratives on YouTube before the 2022 Philippine presidential elections. Despite evidence of brutality during the Marcos years, many Filipinos reminisce about his tenure as a period of peace and progress, influenced by selective historical accounts propagated through digital media. Expanding Laclau's theory of populism, we identify affective storytelling techniques prominent pro-Marcos YouTubers employ to glorify the Marcos era and examine them to understand how the populist logic of difference and equivalence guides the articulation of a romanticized past and endorses the vilification of elites and Marcos critics. Our analysis underscores the potency of nostalgia in populist and authoritarian politics, demonstrating their capacity to foster a collective yearning for a mythic past and stoke a collective desire for Marcos-brand authoritarianism. Ultimately, this article contributes to understanding the dynamics of historical revisionism and its implications for political discourse and historical consciousness in the digital age, emphasizing the role of YouTubers in shaping political landscapes through nostalgia and the manipulation of social memory.
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