Abstract
Although most contraceptives in the world are manufactured distributed and sold in private sector institutions there is little existing literature on private distribution. Serious planning of population control programs would entail not only the study of attitudes knowledge and census data but also attention to the structure and extent of existing contraceptive distribution. The model of acceptance proposed here treats diffusion as a joint resultant of psychological acceptance variables (knowledge and motivation) and the accessibility variables (availability price information variety). Some pilot work has been done in Jamaica Trinidad Barbados and Puerto Rico in order to see how worthwhile it would be to research questions such as the availability of a contraceptive market and whom it serves and how distribution can be more widespread. Religious barriers and restricting laws are cited as impediments to larger distribution. The authors plan further studies employing techniques of marketing analysis.
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