Popularizing Islam or Islamizing popular music: new developments in Egypt’s wedding scene

Abstract

This article discusses the influence of the Islamic Revival on the field of popular art, as well as the influence of market forces on the field of religious art productions, by taking the Egyptian wedding scene from the 1980s onward as a case study. The decline of popular weddings and the emergence of the Islamic alternative, as well as the different styles of weddings, etiquette, and taste cultures of the audiences involved in the substitute wedding scenes, are analyzed. In particular, the latest developmentin which the two scenes, which developed in contradistinction to one another, have come to resemble each other and the rise of respectable, or “clean,” formats, rather than overtly religious ones, are investigated. It is argued that the religious–clean market can be an asset for the Islamist project, whose aim is to provide an alternative to secular taste cultures, because it is able to cater to diverse pious taste cultures, from strict Islamist to pleasant post-Islamist. Despite the different trends, aims, and content, the various forms of clean–pious entertainment sustain or, at least, affirm the general pious taste culture In Egypt.