Abstract

This study aims to determine the popularity of tourist attraction in Bali, the position of a tourist attraction in Bali Respondents in this study were foreign tourists visiting Bali, the number of samples taken by 100 respondents by purposive sampling. Analysis of data using descriptive and statistical analysis of multidimensional scaling. The most popular attraction by tourists are Kuta, Sanur, Nusa Dua, Jimbaran, Tanah Lot and Ubud. Group tourist attraction in Bali positioned into four quadrant and two-dimensional. Dimension 1 is the tourist attractions that have many similarity or close competitors and dimension 2 is illustrates attraction that has a lot of differences or distant competitors.

Highlights

  • The era of globalization is interpreted vary by academics and practitioners of tourism

  • Globalization on the one hand is believed to have a positive impact on the sustainability of a tourist attraction

  • Bali as part of the tourism destinations in Indonesia became one of the destinations that have a diversity of attractions, ranging from culture, nature and a combination of both

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Summary

Introduction

The era of globalization is interpreted vary by academics and practitioners of tourism. Globalization on the one hand is believed to have a positive impact on the sustainability of a tourist attraction. There who believe the era of globalization impacting negative for more open competition. 10 The appeal which was visited by the highest according to the department of tourism province of Bali in 2015 is Tanah Lot 3 million more tourists, foreign and domestic, Followed tourist attraction Ulu watu as many as 1.1 million tourists, Ulun Danu as many as 735 thousand tourists, Kintamani only 500 thousand tourists in a year. Bali Safari Park is only 300 thousand and Goa Gajah in Gianyar was visited 286 thousand foreign and domestic tourists in 2015

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