Abstract

The research delves into the intriguing realm of consumer preferences surrounding different types of bread within the urban landscape of Mangalore city. With a primary objective of deciphering the factors that contribute to the varying levels of popularity among these bread varieties, the study adopts a multidimensional approach. By conducting comprehensive surveys and employing rigorous data analysis techniques, the research sheds light on the intricate interplay between cultural influences, socioeconomic dynamics, and individual tastes that shape the bread consumption patterns in Mangalore. This investigation not only provides valuable insights into the city’s gastronomic landscape but also unravels the broader sociocultural tapestry that underlies these culinary choices. Through a meticulous exploration of the popularity of diverse bread types, this research contributes to a nuanced understanding of the ever-evolving dietary preferences and their implications in a dynamic urban setting like Mangalore.Bread a food which is full of flavors and nutrients. It is used as a basis of our daily diet. Breads can be made in different variants using different types of flour and other ingredients. The tastes of all breads will differ based on the different ingredients used in making them.

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