Abstract
From the end of the 19th to the dawn of the 20th century, technological development rendered the use of horse as source of energy and power progressively obsolete, promoting the displacement of its age-old utilitarian functions (transportation, work and war) as well as social functions as a marker of distinction. Nonetheless, the advent of leisure society encouraged a redefinition of the horse and its social representations, a process spearheaded by the popular arts, especially those meant for child and youth audiences. The purpose of this article is two-fold. The first is to understand the historical role of popular arts (literature, movies) in the evolution of the conceptualization of human-horse relationship and the concomitant entrance of horse riding into leisure society, marked by dual processes turning it into an ever-more female and youth-oriented practice. The second is to examine the actual influence of the popular equine arts and the alter ego horse paradigm that they have created on riders’ current practices; the latter are examined in relation to diverse criteria such as age, gender, type of riding, length of experience, social status and nationality.
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