Popular digital knowledge dissemination platforms: Evaluating the pragmatic professional credibility from Wikipedia to Academia.edu and ResearchGate

Abstract

This contribution discusses pragmatic linguistic aspects that indicate professional credibility in three popular digital knowledge dissemination platforms. Credibility here does not refer to the correspondence of platform content to ‘reality’, but to the pragmatic metalanguage interaction of researchers and platforms. Whereas Wikipedia is only a platform for distributing (multi-modal) information, Academia.edu and ResearchGate include a messaging system. Given their millions of users, all three systems include automated replies by (programmed) agents (bots), which can be classified as share, profit, and vanity agents – and only the first is usually perceived as a credible communication partner by a (linguistic) researcher. An analysis of pragmatic metalanguage (incl. interactive pronouns and reader address) makes this clear. Whereas Wikipedia only addresses its readers collectively in Wikipedia community style, Academia.edu and ResearchGate address their users individually; thus the first mentioned uses few personal pronouns, the latter many of them. For Academia.edu and ResearchGate, the internal platform structures and agents' email messages can be compared. A pragmatic corpus-linguistic evaluation of their (automated) language shows partly contrasting functions: some linguistic cues (e.g. modal auxiliaries) enhance the “sharing” community, others profit and vanity. For successful academic interaction, persuasive polite cooperation language contributes to the impression of credibility and professionalism.