Abstract
Two decades ago many American intellectuals were still in the midst of the long-lasting battle of the brows. Greatly distressed about the spread of what they most often referred to as mass culture, they feared that lowbrow tastes catered to by the mass media were engaged in a death struggle with the great traditions of high or serious culture. One indefatigable propagandist against the rising tide of mass culture Dwight MacDonald spoke Cassandra-like about a Gresham's law of cultural pollution, according to which inferior commercial trash was gradually driving serious art out of the market. The end result MacDonald feared was total kitsch, all culture reduced to the level of the mass mind.
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