Abstract

This article covers the theme of popular commerce related to the urban landscape of cities, highlighting the need to recognize this type of economy that is important in the dynamics of occupation and living in urban centers, for the generation of income for economically disadvantaged classes and the diversity of products and services. The objective of this research is to analyze how popular commerce can be identified and considered as an important element in the construction of the urban landscape by individuals. The methodology used was a literature review on popular commerce and its characteristics and on the definitions of an urban landscape, then analysis was carried out of how popular commerce can be inserted in the urban landscape and how it can change it, from the conflicts between urban agents. In the end, we can identify that popular commerce is still seen with some prejudice, as it is culturally associated with issues of informality, marginality, and “dirtiness” in urban centers. Generating the feeling that this type of commerce is not considered by many individuals in the imagery construction of urban landscapes.

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