Abstract
This article intends to review the use of music in the campaigns of American presidential candidates for the election cycles from 2004 through 2016. Each presidential race and campaign has its unique sonic identity or lack thereof, depending on candidate. The authors analyze certain criteria for each candidate to assess whether connections exist between party affiliation, age, and other demographic information for the candidates, song details for the music selected (with title, performer, copyright year), genre of music, demographics of targeted voters, if cease and desist/copyright infringement was waged against candidate usage, and resulting success in polls. To analyze these data, the authors use a mixed methodology combining statistics as well as social network analysis (SNA) presenting visual outputs of the data in the form of networks.
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