Poor choice? Smith, Hayek and the moral economy of food consumption

Abstract

This paper explores the moral economy of food in the United Kingdom via discourses on food bank usage and obesity. It argues that both of these markers of malnutrition were interpreted under the Conservative-led governments of David Cameron (2010–2016) as failings of personal responsibility and identified primarily with the working class, advancing the assumption that poor people make poor choices. Based on a critique of this account, our wider contribution is two-fold. First, we identify the Hayekian lineage of the discourse of personal responsibility, highlighting its utility in facilitating a form of neoliberal market consent through its insistence on self-reliance. Second, we stake out an alternative to this conceptualization through a discussion of Adam Smith’s notion of self-command, which we call interpersonal responsibility.