Abstract
The paper was aimed at finding the alternative substitute communicative practices and factors influencing communicative situations between Spanish-speaking visitors and their Russian hosts in monolingual Yekaterinburg during the 2018 World Football Cup. The socio-linguistic data revealed that visitors and hosts used multimodal modes of communication such as ‘polylanguaging’ in metrolingual situations. The atmosphere and guests’ and hosts’ attitudes during the tournament contributed to communication as well as imprint an everlasting image of the city and Russia on all visitors.
 Keywords: polylanguaging, metrolingualism, multimodality, world football cup, Spanish language
Highlights
Yekaterinburg, one of the most developed cities in modern Russia, though infamous for being the place where the imperial family perished, is known for its great industrial, cultural, scientific, and educational traditions
None of them had an idea of Russian
Other foreign languages for the Mexican visitors were French (8.51%), Portuguese (8.51%), and German (4.26%)
Summary
Yekaterinburg, one of the most developed cities in modern Russia, though infamous for being the place where the imperial family perished, is known for its great industrial, cultural, scientific, and educational traditions. Because throughout the Soviet period the city was an important center of the defense industry, it remained closed to foreign visitors. In comparison with their fellow Muscovites and Petersburgers, Yekaterinburgers'. In the last twenty years with the advent of capitalism and economic diversification, the city ranks third by the size of its economy, culture, transportation, and tourism. ``Polylingualism in Monolingual Yekaterinburg, a 2018 World Football Cup City'' in Fourth International Scientific Conference Communication Trends Page 175 in the Post-literacy Era: Multilingualism, Multimodality, Multiculturalism, KnE Social Sciences, pages 175--189.
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