Abstract
The purpose of this research is to conduct a comprehensive linguoculturological analysis of verbal and non-verbal means of expressing “polycode” irony in modern Russian political discursive practices. In the process of problem-solving research uses different methods and approaches of discourse analysis: a functional analysis of corpora of political texts of the Russian language; pragmatic analysis of speech acts and communicative; stylistic analysis revealing the specifics of genre specific political practices; the linguistic and cultural interpretation; the descriptive-logical methods of categorical mapping units and their subsequent economicaly. The article deals with the main functions and roles of “polycode” irony in political media space. In the study, the authors identify the key functions, high significance and abundance of “polycode” irony in media-political discourse. The article contains a linguistic analysis that has contributed to identifying main rhetorical devices most commonly used to create “polycode” irony.
Highlights
As is known, such a cognitive-expressive device as irony helps to question long-established principles, rules and norms; irony is born out of a joke and turns into a paradox
In the process of problem-solving research uses different methods and approaches of discourse analysis: a functional analysis of corpora of political texts of the Russian language; pragmatic analysis of speech acts and communicative; stylistic analysis revealing the specifics of genre specific political practices; the linguistic and cultural interpretation; the descriptive-logical methods of categorical mapping units and their subsequent economicaly
Since modern political discourse is broadcast in the media, YouTube and social networks, these means of transmitting information are an integral part of political discourse and the created communicative portrait is directly addressed to the masses, "media resources become a sphere and a means of its existence and act as subjects of political activity
Summary
As is known, such a cognitive-expressive device as irony helps to question long-established principles, rules and norms; irony is born out of a joke and turns into a paradox. The functions of irony in the context of media-political discourse may vary depending on the situation, three of them are the most common. It is not surprising that irony gradually fills the information space of television, radio, Internet, social networks and, being realized in memes, sketch shows, stand-up, rap, animated films, short videos, Instagram and TikTok format, becomes part of the entertainment content. Memes, short videos published on TikTok and Instagram and stand-up comedians' performances are the most popular and widespread Internet phenomena. These phenomena often become a means of political propaganda or, discrediting the opponent. Internet memes can be expressed in various formats: short videos, pictures with captions, texts, slogans, etc. An analysis of major political events, including the elections (the 2013 Mayoral election in Moscow, the 2018 presidential elections in the Russian Federation, the 2019 elections to the Moscow City Duma) confirmed Glukhikh and Eliseev's point that memes are a powerful tool of political influence and play a significant role in establishing the political context
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