Políticas públicas e turismo: enoturismo no Vale dos Vinhedos/RS

Abstract

The various types of tourism aim to consolidate the activity as a product, marketing leisure, culture, past and present targeted to what drives the tourist. Given that, this study aimed to analyze the role played by the government and by public policies designed to chart a course for a touristic tipology in growth: the wine tourism, trips motivated from the interest in the wine and the producer region. The qualitative field method was implemented through descriptive-exploratory research characterized by a case study in the Vale dos Vinhedos. A collection of basic data was compiled from interviews with local private sector representatives and Secretaries of Tourism in the Bento Goncalves, Monte Belo do Sul and Garibaldi municipalities, all located in this region. Among the findings, the Government participate in important points to build the route, however the lack of a policy specifically targeted to the wine tourism tends to compromise its development in the Vale dos Vinhedos.