Abstract
Rural development policy is the answer to the changing role and place of agriculture in the economic structure. Over 75% of those employed in rural areas in Poland do not have any relations with agriculture any more, while generating their incomes from work in off-farm sectors. The objective of the authors’ considerations in this paper is to argue for an effective and sound rural support policy for the rural Poland and Europe, particularly in the area of off-farm job creation. The main conclusion of the authors is the need for changing rural development paradigm so that to enable active use of available endogenous and exogenous resources of rural areas, which is absolutely necessary in order to face the global challenges. The analysis is based on the literature and studies elaborating on the framework of rural development policy in the European Union and Poland as well as on the authors’ own research.
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