Abstract
The article presents social activation policy as exemplified by labour market services in Poland. Labour market services are an important element of activation policy as a delivery paradigm for social policy in Europe, being developed for over 25 years. The aim of the article is to offer a synthetic analysis of the achievements and challenges related to the development of labour market services in Poland against the backdrop that is the concept of active social policy. The author recommends reforms of labour market institutions, developing labour market services, increasing individualized social services, counseling and job placement, and integration of labour administration services with social assistance and the social economy. He also emphasizes the need to invest in professional career counseling and career orientation services and support for the development of dual vocational education. The article concludes with recommendations for science and decision makers.
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